8 e-marketing books you should read in 2022

 The field of e-marketing is one of the fields that are popular with a large group of people, and the truth is that it is a wonderful and charming field that is able to put companies in another place.

If you learn the basics of e-marketing correctly and practice them consistently, this will put you in an excellent place in the labor market, because it is one of the most important areas in demand in the online job market.

One of the great ways to learn is reading books, so today I will review with you some of the most important books on e-marketing, which will contribute to developing your skills and introduce you to more of the secrets of the e-marketing process, but also everything that will enrich your marketing mindset and give you best practices.

Before I start listing these various books, you should understand an important thing, which is that excelling in the field of e-marketing does not depend only on your reading in the field.

Rather, it depends on how familiar you are with related sciences such as psychology, business management, behavioral psychology, persuasion science, the basics of social media marketing and growth marketing.

This is what will prompt me to nominate a different group of books related to these fields in order to give you what you need for more distinction.

Note: We wrote this article after writing the most important marketing book article, in which we dealt with a list of the most important classic marketing books, which we also recommend reading, because they represent a cornerstone for anyone who wants to learn marketing professionally.

Now let's go over our list of the best e-marketing books:

1. Be Like Amazon: Even a Lemonade Stand Can Do It book

This book was written by a group of Amazon employees: Jeffrey Eisenberg, Bryan Eisenberg, Roy H. Williams. This book reviews the common practices of many of the world's most successful brands (eg Amazon-Kodak).

Perhaps the most prominent of these practices are the “four pillars” of Amazon as follows:

• Focus on the client.
• continuous improvement.
• Innovation culture.
• Corporate agility.

The book's name is due to the fact that it deals with a set of simple ideas – even a cart selling lemonade can follow; Which shows how easy it is to apply - yet powerful. And using them correctly can help any company to expand quickly and generate profits.

This book is presented as a conversation between an old man and a young man chatting about some business story, and the old man seeks to teach the boy the juice of his experience, so this book is simple unlike many other books with difficult terminology.

2. Words that Work: It's Not What You Say, It's What People Hear book

The way you use your words is everything and that's what Frank I. Luntz explains in that book. This is an undisputed fact in every field, so you need to craft the sentences intelligently to properly express your intentions.

The book gives you an in-depth look at the elements of persuasion, how to persuade someone with a message, and why the way you frame your message is just as important as the message itself. The message can be more persuasive if you change the context or perspective in which you put it.

3. Why We Buy: The Science of Shopping

As a marketer, you are driven by Oriented-sales, and your job is to push and encourage people to buy products, so it makes sense to understand why people buy things in the first place… Do you agree with me?

And that's what writer Paco Underhill has made clear, which is why this book is absolutely required reading by all marketers and business owners.

You'll learn more about the world of shopping, including the many reasons why we really choose to buy products, whether we need or want...there is a difference between need, want, and demand as you'll learn throughout the book.

 The ideas in this book are broken down into topics such as demographics, the influence of color, sound and touch, differences in culture, and the actual mechanics of shopping itself.